Picture above is a photo of my cable modem. Download speed of approximately 20 Mbps, depending on usage. This modem connects me to the Internet. The Internet Is The Greatest Marketing Tool Invented By Mankind. It far surpasses print, television, radio, motion pictures, and all other media delivery systems in its ability to reach billions of people at once across the globe. Harnessed properly and consistently it can far outsell any product or service compared to all other advertising and marketing tools.
And why I am so amped up about this subject to take it up on my blog? I will tell you why. I just finished watching the movie about Mark Zuckerberg and Facebook, “Social Network.” The movie was released almost 3 years ago. On the end credits a slide was projected that as of the release of the film Facebook has over 500 million users. As of this blog post there are now over 1.15 billion users, more than double the number of 3 years ago.
It is that type of reach that makes Facebook, YouTube and Google and other sites absolute necessities in marketing your product, service, or brand. And it makes no difference what it is you do or want to say to the world. You must get on the internet to become successful.
I first saw the internet on Netscape in 1994 when I worked at a radio station on the campus of California State University, Northridge…only days before the massive Northridge Earthquake in 1994 that flattened the building I was working in at the time. If the EQ were 24 hours and a few later I wouldn’t be writing this blog, I would have been crushed and under tons of rubble. But I wasn’t so here I am. I could see within a few minutes of seeing the internet at that time that I was witnessing an invention was as important as the Guttenberg Bible.
What I am saying to you is that if you want to succeed in whatever endeavor you pursue, whether personally or professionally, you must use the internet. I know this not new news, but so many people do not use the internet or understand the internet and or how it can change lives.
There is currently a move afoot by some countries to build their own internet backbone and eschew what they perceive as a U.S. dominated internet system. But any fool will see that the internet as now constructed has no country of origin. It is global. Internet server barns scatter the globe. And those countries who disconnect from this international backbone will surely fail. If you do not use the internet to promote your product or service you will surely fail.
I know you already know this, that is why you are on the internet now and why you are reading a blog, my blog, on the internet…it’s because you know. I just hope you teach yourself how to navigate around the internet and reach into that toolbox to pull out the great resources available. This is all more important to you than just consuming email, downloading video, ordering gadgets and widgets and listening to music. It’s about you creating for yourself a future of fun and profit.
The old saying…”…every journey begins with the first step…” I urge you to take that first step. Good luck and never give up.