Monthly Archives: September 2016

Write & Publish Your Ebook-10 Steps to Success

I apologize.

It has been weeks since I posted any solid content. Well, I do have an excuse. We are right in the middle of a move from Prescott Valley, AZ to Marana, AZ. It has been difficult to squeeze out some time to sit in front of the keyboard. Moving is a real pain.

Prescott Valley, at 5,000′ elevation does have great 4-season weather. The air is clean and sky is a beautiful dark azure blue. But, it does lack advantages that a slightly larger city does seem to offer. We are avoiding the crush of Phoenix and moving to a suburb of Tucson. Our elevation will be at about 2,700 feet so we are slightly cooler than Phoenix during the seasons. And the winters in Tucson, OMG, perfect, with an average daytime temperature of 68-70.

The next two weeks will be intense with packing and closing up the computer and our cable connection to the world so I thought I would begin a new series of posts during that time and the next couple of months that will be easy to upload. I am going to upload to this blog with a chapter by chapter non-fiction book I wrote several years ago, “Write & Publish Your E-Book, 10 Steps to Success.” The content is evergreen and just as relevant now as when I wrote it 3 years ago.

There will be others short posts I will try to upload with my iPad but I do want to keep this blog useful to you my readers and followers. So, here we go:


Write & Publish Your Ebook

10 Steps to Success

Copyright © 2016 by Frederick Fichman, Publisher

All rights reserved. No part of this book, in its unique form,

as developed and herein electronically-published by Frederick Fichman,

may be reproduced or utilized in any form or by any means,

electronic or mechanical, including photocopying, recording

or by any information storage and retrieval systems, without

permission in writing from the publisher, except where permitted by law.


Electronically-Printed in the United States of America




Frederick Fichman Publishing

Marana, Maricopa, AZ 85658

Copyright, 2016

This Book Began With A Blog:

Friday, May 3, 2013


Dewey, Cheetum and Howe…the famous law firm that Johnny Carson used to joke about. Johnny who? Okay, for the younger crowd…he was the host of the Tonight Show, on the NBC Network. He was host before Jimmy Fallon or Jay Leno, who was host after Conan O’Brien, who was host after Jay Leno, who was host after Johnny Carson. Ya with me? I don’t know if I’m with me….anyway.


The fictional law firm of Dewey, Cheetum and Howe tried to live up to its firm name. That reminds me of the extreme number of marketing-type-people on YouTube and on the blogosphere and with dozens of websites who are making money by telling you how to make money using YouTube, Pinterest or Facebook. But it’s all about the content, good content, helpful content, and easy to digest in small bite size chunks content. And that’s the question, how to write that content.


Okay, well, I will answer that for you. Write what you know, write what you love. Simple. It’s a basic tenant taught by every script doctor, English professor, and successful writer, writing big 100,000 word novels or columnist writing columns distributed through the web or syndicated to 500 newspapers.


Do you have a skill, a hobby, a love of something, an interest, a curiosity? You must be good at something. You must have been trained to do something. Perhaps you have a vivid imagination. Can you sit at the dinner table and weave a good yarn?


That is the overriding foundation for being able to tell a good non-fiction story, explain clearly a skill or give decent advice on “How To” fix or accomplish some goal in life. If you can do that then you can write it down into a blog, or better yet into a book. It doesn’t have to be a long book but it has to be something someone can learn from or find enjoyment with as they read. Therefore, you can sell an ebook on Amazon Kindle, Barnes&Noble Nook, KOBO Books or iBooks. You can do this.


That is what I am doing, both non-fiction and fiction. My non-fiction books are my interests, my fiction books spring from my vivid and sometimes wild imagination.


Now for the Net-Net as I used to say in my creepy corporate management past. I can tell you how I have come to post up and sell over 20 books on those ebook sellers. I have been writing for a long time and I have learned a great deal about how to write. The question is how I should pass this information along to you. What I am considering is to drop a few pearls of wisdom here on this blog, then package the rest into an ebook and post it up on Kindle, Kobo, iBooks and Nook.


My question to you is…DO YOU WANT ME TOO? If you say no, you won’t hurt my feelings. If you say yes, well then I will deliver for you both here in my blog and in an ebook.


Tell me what you think about all of this. Comment below or go to and fill out the Contact box.


Let’s start with a story. All good books, fiction or non-fiction, should start with a story.

I saw a YouTube video not too long ago that featured a ancient video clip from the Dick Cavett Show. Incidentally, this talk-interview show was taped at an adjunct ABC Studio at 1313 Vine Street where I used to work for a while during my long career at ABC-TV.

Dick was interviewing Truman Capote. He asked Capote if good writing could be taught. Capote did not hesitate. “No,” he replied. “It can’t be taught, either you can write or you can’t.”

Not so, I say. Yeah, if you are writing like Truman Capote you can’t teach that gift from God. It is born skill that some people have. Many have that skill and don’t work to develop it. Some, like Capote, recognize they have that skill and work and work and work at it. They hone their craft. They increase their vocabulary. They create a style. But there is no reason why you can’t rise to some level of competence and skill. If you are reading this book it means you can read. And if you can read and you are reading this book you may just want to start a career, long or short, to write books. Books that can now be published by you on ebook platforms and retailers. Doing so, you then have an interest to write books that sell and that produce successful results.

In the last several years the entire publishing world has been turned on its head. The frothing desire to get an agent to publish your book in print has been supplanted by the ability for you to write and publish your own book. But remember this, you have to be your own editor and you have to be your own marketing guru. You can pay for those services and all of the other requirements to publish and market a book. But before you spend any of your 9-5 money why don’t you first try to do this task yourself. I really do have the confidence in you to do it yourself. I have that confidence because of your interest in this book you are reading now. That interest could very well help you with the writing and sales of your own books, whatever the subject matter. But even before you do all of that you have to write your book. This book is about helping you, guiding you, instructing you with a pathway to at least get the “thing” written, then writing another and then another. With each new book your writing will improve and the process will flow quicker. Your prose will be crisper and interesting. The more you write the more books you will sell.

This is not a book, NOT a book, about the mechanics or the hacks, kinks, or tricks about how to glean sales or marketing data from the electronic book sellers. This is NOT a book about all the marketing tools you can apply once your book is written. This book is about writing your book, the philosophy and mental gymnastics you must perform to write your book. This book is about how to write your book in the first place before you begin sales and marketing. It’s about exercising your writing skills.

You have to create a product to sell the product, obviously. I want to help you with the thought process to create that book. This book is about the art of creation. That is not a simple black and white issue. It is somewhat ethereal and somewhat mysterious. But there are ways to approach the process that will help you organize your thoughts and skillfully present them in a book that looks professional, that is helpful and appears to be well thought out. It will be a positive and interesting product your readers will enjoy.

In the end you will have created a book that you wrote based on your skill or that you can be proud of and that has the possibility of success. There is no guarantee of success but if you don’t try, if you don’t write your book you will never know. Give it and yourself the chance to succeed and to have a heck of a lot of fun in the process.

One more quick story and then we’ll get at it.

In 1990 my science fiction novel “SETI” was published in print by the New American Library ROC imprint from publisher Penguin USA in the U.S. and Canada and Headline Press in the U.K. and Australia. As my book began to sell and get some traction I started to get invitations to writing conferences. One I attended in Los Angeles. I sat on the dais telling the packed workshop room in hotel in Orange County how I came to write my book. Question & Answer time started and someone stood up and said, “It seems that just about anyone with an interest in science fiction can write a book like yours. It looks easy.”

There was an uncomfortable murmur throughout the room. Several people near the questioner turned and gave him a dirty look. Someone quietly told him to shut up and sit down. And then the assembled crowd turned their gaze toward me. How was author Frederick Fichman going to answer that snarky comment? I answered by suggesting to the gentleman that when this conference day was over he go home and sit in front of his typewriter, remember this was just before electronic word processing. I suggested he stick in a blank piece of typing paper into his typewriter and begin to write the first chapter of his Great American Novel. I suggested he not start with using the first sentence, “…It was a dark and stormy night…” or “….In the beginning God created Heaven and Earth…” Not so easy, eh?

All I can say now is, that’s not bad advice. Every journey begins with the first step, as the old hackneyed saying goes. You have to start somewhere. So, why don’t we start, “…In the beginning….”

I’ll post another chapter next week. Stay Tuned and thank you.

If you want to download the entire book now, go to:

Frederick Fichman